10 Things No One Told You About Blogging In Nigeria
As a blogger, there are several things one needs to know about blogging in Nigeria but unfortunately no one told us. Blogging for me began as a hobby, something I have always wanted to do as far back as 2012 but since i was using a Nokia E63 phone at that time plus my zero computer knowledge/skills, I didn’t bother.
Fast forward to 2017 when i actually started blogging, It was all fun at first until it dawned on me that what they told me about blogging were mostly half-truths. As a very serious person who loves to gain knowledge, I did a little research here and there about blogging in Nigeria on search engines. Most of the results came out with several reason why you should thread the blogging career path and most of them made references to Linda Ikeji and her Multi-million or should I say Billion blog.
Get the picture, they mostly said the cool parts about blogging in Nigeria and left what happens behind the scenes. With close to 8 months experience as a Nigerian life, style and beauty blogger, I have had first hand experience on what no one told me about blogging in Nigeria.
I have learnt on the job and I think I would have been better prepared if I those writers said the you will make a lot of money blogging side as well as the you go “sweat tire” before you make the money side as well. So today, I am sharing with you 10 things no one told me about blogging in Nigeria and like my title says, Number 5 really really hurts.
1. Beware! The hustle is real
Blogging is real work, you know what, let me rephrase, becoming a successful blogger is real work. I rephrased because I have realised that most bloggers don’t want the real work part and that’s why a lot of them are not yet successful bloggers. Blogging requires a lot of work and I mean real work. So if you have the mindset that blogging is all about sitting back and making money, I advice you stop reading here or drop that mindset. As a blogger no matter your niche, you will need to research, create and recreate a lot. In blogging, Quality content is key and the only way to achieve that is via hard work. So also is growth and you have to work hard to ensure you grow.
2. You might get lost in a comparison trap
When you start blogging, you will begin to relate with the blogging community and you will find a lot of great bloggers. It’s easy to get lost in a comparison trap. Because when you look at their blog growth and achievement, You begin to compare. One thing you forget is this “they probably started way before you did”. A comparison trap is never a good thing. You will spend time you would use to improve on your blog to compare and contrast with that of another blogger. It’s okay to get lost in a comparison trap but get out of it asap and take on the challenge to make your blog as amazing as ever.
3. You will meet some amazing bloggers and some with a nasty “celebrity me” attitude
It doesn’t matter if you don’t set out to look for fellow bloggers. One way or the other, you will come in contact with them. Take for example, if you are in a working environment, you are bound to see a few colleagues now and then. The same thing applies to blogging. So, yes you will come in contact with a lot of bloggers.
Some will be nice and supportive like the ones i talked about in my post on 10 lessons learnt from blogging and some will act like a wicked step mother. I have had the amazing opportunity of meeting a lot of sweet and supportive bloggers. I have also come across the ones who feel over privileged. They are the ones who will follow you and unfollow you after you follow back. They are the ones who always love to see your comments on their blogs and never reciprocate the love, they are the ones who will hoard blogging secrets like their lives depends on it. I know a lot of them and some will even read this post…please CHANGE!.
4. You will think of quitting
When I started blogging, it was all fun and rosy. It was a means to express myself and share with others. Eventually, as I grew and saw the reality of it all. I felt like quitting. As a blogger, everyday you learn, everyday you struggle. You will battle with writer’s block, bad traffic and lack of finances. All of this can make you think of quitting. It has happened to me, it can happen to you as well. But I ain’t no quitter and neither are you. The rewards will definitely come, its only a matter of time.
5. Your blog traffic will do the Shoki dance
If you are not Nigerian, you probably wont get this drift. so let me explain what I mean by the shoki dance. This dance was created by Nigerian artist Lil kesh. The dance movements goes from down to up and then down again. That’s the same dance blog traffic does most times. Today your blog traffic is quite impressive and tomorrow it’s going down. This can be really frustrating. When I started out newly, I worried a lot about the numbers but in the last 3-4 months I have experienced a lot of growth and you can read how I increase my blog traffic here. So don’t stress yourself so much when your traffic decides to do the shoki dance and instead continue working on making your blog bigger and richer.
6. Brands will under value you
Blogging in Nigeria can be annoying because a lot of brands want your services but most do not want to value those services. A lot of brands will try to price you down. A lot of brands will try to use you and the list goes on. You have to understand that you are valuable and learn how not to settle for less because if you do, that brand will probably pay you less than what they will pay another blogger who understands his/her value and worth.
7. You will become a jack of all trades
Yes, you read right. As a blogger especially an upcoming blogger, you have to multi-task. Learn how to design graphics, perfect your flatlay game, learn editing, learn a little bit of programming and web design. Become social media savvy and the list goes on.
8. Nigerians will kill you with stares
No one told me, the moment I stand on the road to take pictures, people would stop and gawk at me instead of going about their own business. No one told me my neighbour’s daughter will always look at me with the expression that says “what is this one doing?” whenever she sees me trying to take flat-lay pictures. The stares make one feel so uncomfortable and invariably shy. I am yet to come to terms that getting stares from people is part of a creative blogger’s job hazard.
9. The magic doesn’t happen in a day, it takes time
Growth is slow but at least there is growth. It will take time before you start to see results. So stop beating yourself over it. Some of your favourite bloggers have been blogging for 2-5 years or more. Your magic will happen as well, it’s just a matter of time.
10. You will make money, A lot if you are wise.
I am sure you have heard about this last thing. Bloggers in Nigeria are usually associated with too much money. Well, Aunty Linda set the bar real high. You will make money from blogging, you just have to figure your unique selling point and make it work for you. You have to figure out what you are good at, what you can offer etc. Are you good at marketing? then try Affiliate marketing, are you good at working with others?, then try paid collaboration, Is your traffic very high?, then try PPC adverts like Adsense. You can make it work! we will all get there! . If you want me to do a post on affiliate programs in Nigeria, let me know in the comment section.
What have you learn so far from blogging? What do you wish someone told you about blogging in Nigeria? Let’s discuss this in the comment section.
Signed: From your blogger friend,